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Product: Ernie Ball Music Man: The 2022 John Petrucci Collection

About: 2022 models of the Sterling + Majesty 6,7 and the new Majesty 8

Media Language: White background, clean finish, lighting to show off paint job

Audience: Dream Theater + John Petrucci fanboys (basically anyone in Shred and Prog metal) (Further suggested by prog metal bgm)

Representation: Cliche John Petrucci guitars. Only weird thing probably being a natural finish on one of the guitars

Industry: High-end, High tech



Product: ICHI10

About: Playthrough of “Awakening”

Media Lang.: All white set

Audience: Ichita Niko fanboys

Representation: only Ichita and guitar

Industry: Mid-High end




Product: American Professional Series

About: Americans playing guitar

Media: Americans, cliche “rock star” image

Audience: slimy jimi hendrix fanboys

Representation: Americans, Children and Women playing guitar. All American imagery, from cowgirl to blm

Industry: Mid (they make the worst strats at this point)




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