SYNERGY

1. Via Vallen [Ascada Musik] + Asian Games 2018 - Meraih Bintang

Ascada Musik collaborated with Olympic Council of Asia to produce a theme song for the 18th Asian Games

Olympic Council of Asia and Ascada Musik get:

- Gets a song to make advertisements with

- Song goes to no1, gets social media traffic

- Constant revenue from loyalties from partners who use the song as well

Audience gets:

-  A song to use for every other sporting event in Indonesia

- A song to cheer the indonesian national team with

- Song to temporarily unite Asia 

- Content for Via Vallen Fans

2. BTS [bighit] + McDonald's Indonesia

BigHit and McD partner to create a special edition meal for a limited time.

Bighit and McD get:

-Money 

-Traffic

-Virality

Gojek [not partnered] gets:

- Loyalties for delivery service

Public gets: 

- Distraction from Covid pandemic

- People sell back packaging

- fans get Alignment with BTS