MEDIA REGULATIONS - ASA UK

 

Who is the ASA

The Advertising Standards Authority [ASA] is a body that regulates advertisements in the UK. Their main job is to ensure that ads are accurate and socially responsible.

Example of ASA in Action: ASA vs Wild Cosmetis LTD

NOTE: WATCH AT YOUR OWN RISK!

ASA operates based on complaints sent by people regarding ads. In this case, a parent saw their children get this as a pre-roll Ad on youtube on a DanTDM Minecraft video. The ASA found the issue to be the scene in which the female is suggested to be masturbatin under the bedsheets.

The ASA ruled Wild Cosmetics LTD for bein irresponsible in their audience targeting. they were told to simply be more careful in targetin their ads.