Statement of intent

The content of the document was discussed beforehand with Baron and Niki. I (Jason) participated in discussion and typed up the contents of it.

Audience

Our audience are gonna be males aged 16-20 located anywhere in the world. More specifically we are targeting those that are terminally online and so are part of the internet culture. We want to make our documentary understandable for anyone who has had at least primary education (although it might not be appropriate for them). Our humour for the mockumentary will probably be toilet humour (low-iq humour originating from jokes about "poop"). Because our documentary is about an terminally online phenomenon, it will most likely require a mid-high social class as it would require access to internet and electronic devices.

Media Language

We will have a lot of undershots to show that "Coitus Evito" is a very dangerous disease. We will use a lot of dark foreboding music when approaching "Coitus Evito" patients. We simply need to make them look threatening. For the surrounding people affected, we will use full shots  with blurred backgrounds with more emotional moody music to show the despair that they feel because of the "Coitus Evito" infection. The documentary will likely have a dark and foreboding theme so music similar of that of horror movies may be appropriate to help build that feeling. Creepy ambience will also be a large tool for us to create this feeling as well. Editing will be relatively slow like that in horror movies. However we will resort to goofy edits (such as smash zooms, sound effects, etc.) to make the scene more funny that in actually is.

Representation

We are going to give a negative but comedic representation of men who could not get women (incels). They are going to be ridiculed heavily. We choose to follow stereotypes for incels often used on the internet: Terminally online, slightly-morbidly overweight, and nerdy. We will represent them as victims of the disease. As our documentary will be shown to many people who have no knowledge of incels, we will show the disease as something that they must avoid for the better. According to representation theory, incels will get meaning from media pieces like our documentaries. Because of that we feel that it is socially important to show that incels are victims not predators.

Industry

This work will be distributed through youtube. Our audiences are terminally online so it would be incredibly easy for them to access our media content through that method. They are also still at school so they may not have a source of income, making youtube a good option as well because it is free for everyone to access. We will also advertise via tiktok, youtube shorts and instagram reels as they are very useful in making things go viral quickly. Their video format is almost identical which would help us promote as it would be cheaper. We will also have a main instagram page to put more content in (such as release date, link, special guests features and promotions).