Social Media research

 This post was constructed by me (Jason) and Baron, we worked together on a google docs during class to construct this. I wrote the research on Justin Bieber, Ariana Grande and Luis Fonsi

✨✨✨✨✨✨DRAKE  💅 💅 💅 💅 💅

 ✨💅Drake’s 💅✨ IG account is very simple, is only has one highlight, and posts which don’t have much going on. I feel like Drake is a bit of an outlier, he posts whatever he wants, showing his everyday life. This is in contrast to what we had in mind of artists’ social media posts featuring things like tour dates. He does have them, just not as much as other artists, where their posts are almost strictly business related. It paints a picture of Drake as a laid back, chill, down to earth dude.

Justin Bieber

When we open his IG page, we notice that his profile picture is not of himself but of a doll. We could perhaps do this if we want our star to fit more of a soft-boy image. Near the top there are a lot of collaboration posts with ADIDAS and the NFL. We could perhaps replicate some sort of brand synergy with our artist to make it more realistic. He also humanises himself by posting himself with family and friends doing regular hobbies such as golf. I think it should be important to humanise our star as well as their character would be more relatable to the average person

His highlighted story was of his newest album. I think this is a good idea as the posts about the new album might be drowned out by other post about collaborations and other things. I think we should be able to do this for the tour dates as well.

Ariana Grande

One noticeable thing about Ariana is how she saves almost every single one of her stories as a highlight, which means that there is a lot of them. She announced her new album using a promotional teaser video which I think was unique. It will be a good idea for us to make but it would take a long time to make and I do not think that we have the time to do so. She sticks to very tame pastel-like colours unlike justin bieber, this makes her page seem a lot more neat in my opinion and we should stick to this.

RITA ORA

Rita Ora’s IG has a more equal mix of business and personal content compared to daddy  ✨💅Drake’s 💅✨social media

Luis Fonsi

Luis Fonsi’s instagram, when it comes to promotional material, keeps a set colour scheme whereas the other posts about his life remain colourful. I think that this is the best combination possible as it would keep things looking professional while still humanising Luis Fonsi. I think we should take random pictures of our star doing mundane activities such as going to the market or hanging out with friends 

This especially helps as I am not a person who is very familiar with social media.